Resource Financial Services is leveraging NestReady’s digital marketing real estate expertise to help them:
- Resource Financial Services is a traditional company with a limited digital presence among first-time homebuyers (their target audience).
- Resource Financial Services has a limited budget for Facebook Ad campaigns. These types of ads tend to be very expensive. In this case, the starting conversion cost per lead was $160, buying Facebook Ads at this price has proven to be unsustainable in the long-term.
- New Facebook rules and regulations for special ad categories around socio-demographic targeting has made it very difficult for the mortgage, real estate, and finance businesses to target their ideal clientele.
To solve Resource Financial Services’ main challenges, NestReady’s Digital Marketing Team based its solutions on the following items:
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
18X Reduction in Cost per Conversion
The initial conversion cost was $160 per conversion in October 2019. As of March 2020, NestReady has been able to decrease the cost per conversion to $8.
3X Reduction in Total Campaign Cost
When NestReady first started working with RFS, the monthly fee for the campaign was $1756. As of March, NestReady has decreased the campaign cost to $614 per month.
7X Increase in Conversions
Through our specialized campaigns, NestReady has been able to increase RFS’ conversions by seven times per month while spending three times less. NestReady can now drive as many conversions (whether it’s 100 or 1000) for RFS without an increase in cost per conversion. In actuality, the price decreases as we scale out the campaign further and increase the number of conversions.
Ad Campaign Reached 116,000 Unique People
NestReady’s specialized campaign reached 116,000 unique people, received 212,000 impressions, and the average user saw the ad twice, which effectively increases RFS’ reach and overall brand awareness.
NestReady has been able to significantly increase the number of leads per month while decreasing the overall campaign price and cost per conversion. Obtaining a low cost per conversion is an integral aspect of this project as it allows NestReady to spend the campaign budget more efficiently while increasing RFS’ audience reach and brand awareness. Ultimately, better reach leads to more impressions and clicks data, which machine learning can then optimize to improve the precision of ad bidding. This optimization allows NestReady to continuously acquire more traffic while remaining within the same level of cost, ultimately creating a perpetual cost-effective ad campaign to boost RFS’ business outcomes.
NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless Total Homeownership Experience. With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions.
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