Discover How NestReady Increased Online Mortgage Applications Lead by 21% For National Bank Of Canada

About National Bank of Canada
Headquartered in Montreal, National Bank of Canada is the sixth-largest commercial bankin Canada, with over 21,000 employees, 2.4 million personal clients, and a network of429 branches across the country. Recognized by Bloomberg as one of the strongestbanks in North America, National Bank seeks to expand its technology offerings in thefield of digital mortgage while offering its customers the streamlined homebuyingexperience they look for.
Objective
National Bank of Canada chose to implement NestReady’s stack of white-label realestate platforms as part of its efforts to boost the company’s digital presence andstrengthen its brand as the destination for every homebuying need. The strategyaims to engage new mortgage clients and increase loyalty early in the homebuyingjourney while acquiring actionable insights that reduce customer acquisition costsand increased conversion rates.
Challenge
Traditional mortgage lenders are facing increasing competition from non-banklenders and solutions offering more convenient homebuying experiences. Theyhave been witnessing a loss of relevant homebuyer traffic and a decline in clientloyalty due to audience overlap with real estate websites and apps.
Solutions
NestReady’s solutions enable the bank to differentiate itself by offering a trustedand streamlined end-to-end homebuying experience attracting more real estateleads while building stickiness with its existing clients for future transactions.From dream phase to refinance, National Bank can now support clients with aTotal Homeownership Experience that engages, nurtures and converts homebuyersat any stage of the journey.
NestReady bridges the gap between home discovery and financing to connecting lenders, homebuyers, and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models.NestReady’s plug-and-play Total Homeownership Experience integrates real estate and mortgage, seamlessly into the lender’s ecosystem boosting brand awareness, generating highly qualified leads, increasing conversions, and portfolio retention. NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.*No marketing activities to promote the new solution were implemented at this stage.**Based on In-Markets Segments data from Google Analytics.
Karim E. Chajid, Chief Advisor, Strategic Alliances & Partnerships, National Bank of Canada
How We Did It & Results
  • organic-traffic

    24X increase in HomebuyerReach

    For every homebuyer whoreaches National Bank’sNestFinder platform via thebank’s website. NestReadygenerates 24 organic ones.

  • audience-quality

    11% Conversion Rate

    Visitors on National Bank’sNestFinder Platform (https://nationalbank.nestready.ca)convert at 11%.

  • brand-engagement

    Higher AudienceQuality

    More than 40% of visitorsto the National Bank’sNestFinder platform areactively searching for“residential properties forsale,” “pre-owned housesfor sale,” and/or “real estate”in general**.

About NestReady

NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless Total Homeownership Experience. With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions.

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