How NestReady increases mortgage lender homebuyer traffic up to 7x

Adding Value Beyond the Mortgage Application
Resource Financial Services, Inc. is an independently owned mortgage banker, serving the southeastern United States from nine convenient locations in South Carolina, North Carolina, and Florida. Resource Financial Services was founded in 2008 by a handful of experienced mortgage bankers who wanted to make it easier to get a home loan.
Objective
Resource Financial Services chose to implement NestReady’s stack of white-label real estate platforms as part of its efforts to boost the company’s digital presence and strengthen its brand imageas the destination for every homebuying need. The strategy aims to generate customer engagement and drive client loyalty as early as possible in the homebuying journey, to acquire the actionable insights that result in reduced customer acquisition costs and increased conversion rates.
Challenge

Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.

With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.

Solution
Associating the lender’s brand to NestReady’s real estate platforms which have high domain authority and are rapidly indexed by Google.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
A. Wade Douroux - CEO, Resource Financial Services
Results
Results observed after only 3 months offering the NestFinder platform to homebuyers
  • organic-traffic

    Organic Traffic

    On average, organic traffic to Resource Financial Services’ website grew by 78% per month.

    For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.

  • audience-quality

    Audience Quality

    More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.

  • brand-engagement

    Brand Engagement

    Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.

ROI
After just three months, NestReady was able to increase organic search engine traffic by 7X for Resource Financial. That resulted in 11X ROI!
About

NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.

NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.

Let's Talk

Next Article

Digital Marketing Tools Used by the Top 500 Mortgage Lenders in the US

You Might Also Like

  • post-img

    Digital Mortgage 2019 Conference: Top 5 Things to Look Out For

    The age of the internet and technology has been upon us for some time now and as the Digital Mortgage Conference in Las Vegas is fast approaching, it is now more important than ever to determine what you can check out at the convention. The 2019 mortgage technology conference from September 23 to 24 is a fantastic opportunity for mortgage lenders to learn what is changing in the landscape, what needs some work, and what has been a success thus far.

  • post-img

    Loan Officers Use FinTech to Build Their Brand and Generate Leads

    Buying a home involves a lot of steps: finding an agent, poring over listings, finding a lender, identifying the best loan, and then ultimately getting that loan. Until recently, buyers had to take all those steps one by one — which was kind of silly, considering they’re all aimed at achieving one common goal: getting the buyer into the home of their dreams.

  • post-img

    Why Should Credit Unions Embrace the Fed's Faster-Payments Platform?

    This past spring, the Federal Reserve made headlines when it announced it was ready to move forward with the creation of a real-time payments service, dubbed FedNow, aimed at supporting “near-instantaneous” transfer of funds, 24 hours a day, seven days a week. That’s good news for credit unions, according to Andrew Morris, senior counsel for research and policy at the National Association of Federally-Insured Credit Unions (NAFCU). During the service's design phase, NAFCU worked closely with the Fed, identifying key capabilities and priorities to make the new service “credit union-friendly.”