Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.
With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
On average, organic traffic to Resource Financial Services’ website grew by 78% per month.
For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.
More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.
Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.
NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.
NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.
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First-time homebuyers are the golden clients of mortgage lenders and real estate agents, they bring not only the initial business but the potential for much more down the road. It is estimated that the average American will buy five homes in their lifetime, and let’s not forget the potential for refinancing and referrals.
With the exponential growth of digital marketing and communication driven by the pandemic, real estate platforms are getting more creative in their tactics to attract homebuyers. Our team has analyzed the 12 leading real estate marketplace platforms to understand what hashtags and phrases they use to attract homebuyers across various social media platforms.
Today we will focus specifically on hashtags, to read the complete report download it here.
We were able to identify over 200 hashtags used by real estate platforms on social media. We discovered multiple dominant hashtags that are used by various companies on our shortlist. Companies use these hashtags about 10 percent more often than other hashtags found in this study. We saw some very obvious hashtags used by multiple platforms, such as #mortgage, #homebuying, and #openhouse. However, there were several hashtag choices and phrases that were new to us.
Most Used Hashtags
Some of the most repeated hashtags are: #openhouse, #mortgage, #homebuying, #homesforsale, #dreamhome, #newhome, #homebuyers. Seven or more companies out of the 12 analyzed within this study use these hashtags.
Hashtags like #decor, #interiordesign, #design, #homedecor, and related keyword combinations are very popular among real estate platforms, but less obvious choices. They are clearly aiming to attract homebuyers from a different angle.
Out of 12 Platforms like Zillow, Trulia, Redfin and alike - what are the most common hashtags?
Due to the COVID-19 pandemic, millions of people across North America have either lost their jobs or have been asked by their employers to take a salary cut, the economy has taken a turn for uncertainty. With people turning to their financial institutions and lenders for solutions, service providers must have the best tools and technology to provide clients with the support they need to continue to accomplish their real estate goals.