Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.
With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
On average, organic traffic to Resource Financial Services’ website grew by 78% per month.
For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.
More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.
Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.
NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.
NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.
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Within our most recent white paper (link to white paper), NestReady (link to NestReady) analyzed the top 1550 lenders across the US to see what impact COVID had and continues to have on their website traffic. To conduct this study, we gathered website traffic data from March and April 2019 and 2020.
Uncertain times call for innovative tools.
Resource Financial Services (RFS) used NestReady's Digital Services to help them improve their overall domain authority, to obtain a more robust keyword ranking on all major search engines, to generate more leads for their new product VA Loans, and to increase brand awareness.
Read on to discover what the NestReady team did to achieve RFS' goals and the results of NestReady's work.