Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.
With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
On average, organic traffic to Resource Financial Services’ website grew by 78% per month.
For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.
More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.
Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.
NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.
NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.
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Within our white paper, the NestReady Team analyzed over 87,000 blog posts across 3000 lenders to determine what articles and blog posts written by US-lenders produced the most traffic. We came up with a list of 1500 top ideas that generate a lot of traffic and deliver a significant percentage of the overall traffic to lenders' websites through our analysis. Read on to discover the secrets from over 3000 lenders and discover their top website traffic generating ideas.
With people across America abiding by stay-at-home orders amid COVID-19, more and more individuals are shifting their attention online. Consumers are using the internet to obtain services to fulfill their needs (including mortgage). As a result, mortgage lenders have seen an influx in online searches and fewer in-person visits. The switch in user behavior has affected lenders across the country very differently.
Due to the COVID-19 pandemic, millions of people across North America have either lost their jobs or have been asked by their employers to take a salary cut or reduce their hours to compensate for the current state of the market. As a result, people are turning to their financial institutions and mortgage bankers for solutions and support during these uncertain times. In turn, mortgage lenders and banks need the best tools and technology on the market to provide their clients with the support they need to accomplish their real estate goals.