Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.
With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
On average, organic traffic to Resource Financial Services’ website grew by 78% per month.
For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.
More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.
Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.
NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.
NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.
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Due to the COVID-19 pandemic, millions of people across North America have lost their jobs bringing the unemployment rate to a record high. On the other hand, many employees who are still working have been asked to either take a salary cut or reduce their hours to compensate for the current market and business losses. Now, more than ever, people are turning to their financial institutions and mortgage brokers for support. In turn, mortgage lenders and banks need the best tools on the market to help their clients during this time.
As of the beginning of 2020, NestReady started offering digital marketing services. With some of our customers asking - “are you a digital marketing agency now?”. We wrote this post to explain it. The quick answer is yes and no. There are some similarities in terms of what we are doing now that could make NestReady look like a digital marketing agency, that being said, we are more of a “growth partner” specialized in fintech and marketing for mortgage lenders.
According to various research studies, over 80% of Americans depend on recommendations and referrals from their friends, family, and trusted service providers when considering purchasing a product or service. The same goes for when homebuyers are looking for a real estate agent to help them find their dream home.