Like other medium-sized financial institutions, Resource Financial Services faces a highly competitive online environment where thousands of mortgage lenders compete in the same niche across the United States.
With keywords like Loans and Mortgage being respectively the second and third most expensive keywords in Google Adwords, digital advertising options become cost-ineffective for mid-size lenders. Content creation is another highly competitive and time-consuming strategy requiring the right resources during a long period of time.
“Our partnership with NestReady stemmed from our need to enhance our digital user experience, and we are now able to provide a single platform that streamlines all the difficult parts of the homebuying process. We are excited about the partnership and believe the technology and concept behind what NestReady is offering will change the home purchasing process for the better.”
On average, organic traffic to Resource Financial Services’ website grew by 78% per month.
For every homebuyer the lenders refer to the NestReady platform, NestReady attracts seven from organic traffic.
More than 50% of visitors are actively searching for “residential properties for sale”, “preowned houses for sale”, and or “real estate in general”.
Homebuyers spend 3X more time on the lender’s NestFinder platform and view twice the number of pages.
NestReady bridges the gap between home discovery and financing to connect lenders, homebuyers and real estate agents through the entire home purchase process via a stack of white-label solutions and predictive analytics models. Its plug-and-play total homeownership experience integrates real estate and mortgage seamlessly bringing together every step of the buying journey onto a lender’s ecosystem to boost brand awareness, generate highly qualified leads, increase conversions and grow portfolio retention.
NestReady’s machine learning and AI-powered technologies provide actionable insights and automation that enable lenders to act precisely when a consumer is ready to make their homebuying decisions.
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The homebuying process is not exactly known to be quick and pleasant, especially for first-time homebuyers, and it is time lenders improve the borrower experience.
Some lenders might still believe that borrower engagement starts with a mortgage application, but it is becoming increasingly clear that this is not true. If mortgage lenders wait for a mortgage application to then engage with leads, the risk for loss of business is extremely high as it is known that most homebuyers look into more than one lender before deciding where to apply for their mortgage loan.
2020 was a challenging year, but where there are challenges there are also innovators. The technology development and adoption experienced by the housing industry in 2020 was essential in order to keep it running. Mortgage lenders and real estate agents worked together to offer safe and convenient alternatives to the usual processes. But now, how do we guarantee that all the development in the housing industry keeps on growing?